101 Principles of Great UX Design
A practical handbook of UX rules for web and digital products, covering readability, navigation, controls, consistency, iconography, and accessibility.
About
Anđela Ćasić
UI/UX Designer — Web & Mobile • Case studies + prototypes • Open to full-time roles (remote or hybrid)
Hi, I'm Anđela Ćasić
A UI/UX Designer crafting responsive web and mobile interfaces with a focus on clarity and consistency.
I work directly with clients to define goals and needs, translating them into thoughtful UI solutions for desktop, tablet, and mobile.
I maintain brand identity across print and digital materials, including social media posts, banners, magazines, and logos.
Most recently at nbgteam, I conducted user research, built wireframes and prototypes in Figma, and collaborated with developers to refine interactions.
Experience
Professional Experience
2021 - Present
UI/UX Designer
Freelance (Remote)Worked directly with clients to define goals and needs. Designed responsive UIs and social media content (Instagram and Facebook posts), maintaining brand identity across print and digital materials including business cards, banners, magazines, and logos.
2024 - 2025 | Part-time
UI/UX Designer
nbgteam (Remote)Maintained client communication and conducted user research to optimize flows while following brand guidelines. Designed wireframes, prototypes, and high-fidelity UIs in Figma, collaborated with developers, improved usability through interaction design, and managed multiple projects to meet deadlines and incorporate feedback.
Education
Academic Background
Bachelor in Information Technology
College of Applied Technology Science
High school diploma
High school in Lapovo
Udemy Certificate
Figma UI UX Design Advanced
Skills & Tools
What I Use
UI/UX & Product
- UI Design
- UX Design
- User Research
- Information Architecture
- Wireframing
- Prototyping / Rapid Prototyping
- Interaction Design
- Usability Testing
- Accessibility (WCAG 2.2)
- User Flows / Flow Optimization
- Design Implementation Collaboration
- Usability Improvements (Feedback-driven)
Visual & Branding
- Graphic Design
- Visual Design
- Logo Design
- Branding
- Illustration
- Print Preparation
Skills
- Client Communication
- Team Collaboration
- Working Under Deadlines
- Problem-solving
- Time Management
- Attention to Detail
- Customer Service
- Active Listening
- Teamwork
- Fast-paced Environment Adaptability
- CRM
Tools
- Figma
- Figma Jitter plugin
- FigJam
- Adobe CC (Illustrator, InDesign, Photoshop)
- Webflow
- Jira
- Descartes Aljex
- Descartes MacroPoint
Currently Learning / Influences
What I Am Reading
A small shelf of UX and UI books shaping how I think about structure, clarity, and visual polish.
Refactoring UI (PDF)
Easy and fast read. A highly practical guide to clean, modern interfaces with clear hierarchy, spacing, typography, color, and layout rules.
100 Things Every Designer Needs to Know About People
UX and human psychology insights on perception, memory, decision-making, and mistakes to design clearer experiences.
The Principles of Beautiful Web Design
Foundations of visual design: composition, color, typography, and the polish that makes websites feel balanced.
Interests
Beyond the Screen
Animation
Series
Drawing
Interactive Media & Gaming (PC/PS)
Gardening
Web/Graphic Design
Workouts